<h1>Gender equality in agriculture: storytelling-driven impact entertainment can shift norms and enable women-led collective action.</h1> Impact-focused storytelling advances gender equality in rural agriculture by translating awareness into collective action. The documentary episode profiles an all-women farmers' collective in Uttar Pradesh, showing how sustained community engagement and narrative visibility can alter social norms about land ownership, decision-making, and leadership. The piece emphasizes agency and leadership development rather than charity, and presents impact entertainment-backed by CSR and philanthropic partners-as a mechanism to move public perception and policy discourse toward greater recognition of women's roles in agriculture.