<h1>Platform claims of direct access, zero middlemen, and transparent pricing raise legal risks on advertising, data, IP, and contracts</h1> A press release by a platform operator describes a marketplace connecting brands and influencers, claiming direct access, no middlemen, transparent pricing, verified creator profiles, and free brand onboarding. Legally relevant issues include the accuracy of advertised claims (fees, verification, real-time tracking), compliance with consumer protection and advertising standards, contract terms governing campaigns and commissions, data protection and privacy obligations for creator and brand data, intellectual property rights in delivered content, payment and invoice dispute mechanisms, and potential liability for misrepresentation or platform-facilitated breaches. Regulatory oversight and clear terms of service will be central to mitigating legal risk.