<h1>Streaming platform sees 11.2% holiday viewing rise, 21% non-member boost and major multi-channel IP monetization gains</h1> A major online entertainment platform reported an 11.2% sequential rise in total viewing time during the 2025 National Day Holiday (Oct 1-7) versus the pre-holiday period, with non-member watch time up 21% after limited free access to classic drama IPs. The platform highlighted growth in movie-channel viewing (~40% sequential), a 79.5% jump in in-car streaming, rapid uptake of micro-dramas (23 new titles), and a streamed series that drove a 383.6% sequential increase in visitors to an associated offline immersive theater, illustrating expanding multi-channel IP monetization and sustained franchise value.