<h1>AdTech Firm's Promotional Release Raises Trademark, False Advertising, and Disclosure Risks Under Section 5 of FTC Act</h1> A global AI-powered AdTech company announced receipt of a technology-scale award from a real-time database vendor at an industry summit, touting platform performance claims and listing several major customer or peer brands. The release is promotional and constitutes corporate marketing with forward-looking growth statements and technical performance metrics that may be unverifiable. Legal considerations include potential trademark or implied endorsement risks from name-dropping other firms, accuracy of performance claims under consumer protection and advertising laws, and typical disclaimer and liability exposure given the distributor's non-editorial role.