<h1>International diamond company launches new jewellery brand with global flagship, promotes in-store luxury retail and refreshed e-commerce platform</h1> An international diamond company launched a new jewellery brand and opened its first global flagship store in New Delhi, positioning India as its lead market and promoting in-store luxury retail and a refreshed e-commerce platform. The company markets collections of natural diamonds described as responsibly sourced, uniquely inscribed for authenticity, and graded beyond standard criteria; it emphasizes branding and consumer-facing claims about craftsmanship, sourcing and rarity. The announcement is issued as a corporate press release marking a commercial market entry and retail offering; the news provider disclaims editorial responsibility for the release.