<h1>Legal checklist for beverage brand's purpose-driven campaign: endorsements, disclosure (FTC 16 C.F.R. Part 255), IP, likeness permissions</h1> A beverage brand launched a purpose-driven marketing campaign featuring four public figures-an actor/climate activist, an actor/social entrepreneur, a lake conservationist, and a sustainable-business co-founder-to promote its 'Be Remembered for Good' positioning via a campaign film and press materials. The release is promotional content distributed through a newswire and includes spokesperson quotes and multimedia links. Legal considerations include endorsements and influencer disclosure compliance, intellectual property rights for the film and images, accuracy of claimed affiliations or achievements, contractual permissions for likeness use, and the presswire's disclaimer limiting editorial responsibility.