<h1>Preschool operator markets BLOOM as policy-aligned curriculum; legal risks include ECCE compliance, consumer advertising, data privacy, IP</h1> An early childhood education operator has launched a new preschool curriculum called BLOOM, which it represents as aligned with the national foundational-stage framework and national education policy, integrating a knowledge-skills-values model, teacher training/coaching mechanisms, differentiated learning kits, and a proprietary app. Legally, these claims implicate compliance with statutory ECCE standards and advertising/consumer-protection rules, contractual obligations to franchisees/parents, data/privacy considerations for the teacher app, and potential IP and accreditation issues arising from asserted research collaborations. The announcement is presented as a press release and includes a disclaimer disclaiming editorial responsibility.