<h1>Celebrity endorsement and co-created trademarked backpack deal raises IP, advertising accuracy, warranty, safety, and distribution obligations</h1> A consumer-facing company announced a multi-year endorsement and co-creation agreement with a celebrity to launch a trademarked backpack line, detailing product features, pricing, distribution channels, and promotional commitments across digital and print media. The release highlights claimed smart features (built-in charging, anti-theft zips), materials and pricing tiers, and identifies the company's corporate promoter. Legal considerations include enforceable rights under the endorsement and co-creation contract (including use of likeness and IP ownership), accuracy of product and performance claims subject to advertising and consumer-protection law, trademark usage, and obligations tied to warranties, safety standards and distribution agreements.