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<h1>Festival marketing harnesses Durga Puja's cultural resonance to build long-term brand engagement through experiential and localized campaigns.</h1> Corporates are using Durga Puja as a strategic marketing platform that blends cultural symbolism with commerce: across categories they deploy on-ground activations, themed campaigns, limited-edition packaging, celebrity collaborations, large-scale pandal branding and experiential content to prioritise emotional resonance and long-term consumer bonding over immediate sales, embedding products into ritual and everyday practice while coordinating mass reach with localized presence.