Anil Agarwal, the most celebrated affiliate marketing and SEO expert of India, has added another feather to his cap by acquiring and revolutionising a plugin. He has recently acquired a coupon at WP Coupons that was developed by Brian Jackson (former CMO of Kinsta) and his brother Brett. While he had completed the acquisition earlier this year (January 2025), he relaunched it with certain huge changes. This includes introducing a fresh version in the WordPress plugins directory. Thus, it has evolved to help growing affiliate marketers and bloggers to improve their conversions. Anil Agarwal and BloggersPassion: A Journey Worth Inspiring Anil Agarwal has been a renowned personality in India's digital marketing sector for more than a decade. With his flagship blog, BloggersPassion.com, Agarwal has helped thousands of amateur bloggers and marketers to learn practical SEO, content monetization, and affiliate marketing. Some of the notable highlights of his work include sharing details about free link building and keyword research, which fewer experts tend to disclose. Besides, his own success story is built on impressive facts. This is because BloggersPassion yields more than $15,000 monthly revenue, mainly from affiliate collaborations. So, it is one of the most successful affiliate-driven blogs based in India. Throughout the decade, Anil has won several accolades as he was recognized as the top affiliate for many global SEO brands. One of them includes Semrush, through which he demonstrated his ability to drive conversions in a competitive sector consistently. Moreover, his expertise and years of experimentation with affiliate marketing strategies have made him capable of investing in tools that effectively solve the practical problems of bloggers. Consequently, the acquisition of WPCoupons.io aligns with his vision. WP Coupons: Built by Affiliates, for Affiliates Brian and Brett Jackson had developed WP Coupons to be a clean, fast, and SEO-friendly plugin for affiliate marketers. It was built with the purpose of supporting their own affiliate websites, yet it quickly became the marketer’s favorite. This is because the latter also wanted a simple yet effective way to display coupons, deals, and discount codes on WordPress sites. Even after the acquisition, Agarwal has kept the plugin’s USP constant, which is no unnecessary bloat, simple features, and only the necessary tools needed to display coupons such that they improve clicks and conversions. Hence, the design of the tool focuses on speed, simplicity, and results; all of which matter the most for affiliate marketers. Anil's deal and relaunch ensure that the tool remains relevant with updates that marketers need in 2025 and beyond. Features That Ensure Better Conversions Anil's relaunch of WP Coupons introduces several features that will maximize affiliate marketing campaigns' performance. Some of them include: • Easy-to-use coupon layouts that need no coding. • “Click to Reveal” feature similar to platforms like RetailMeNot for improving user engagement and CTRs. • Compatible with both shortcodes and Gutenberg blocks for flexible integration in any WordPress site. • Mobile-optimized site with a lightweight design that ensures speed and accessibility. • A 100% free version is available in the WordPress directory, enabling bloggers to have a no-cost solution for coupon management. Further, Anil has also focused on the biggest challenges of affiliate marketers, that is, poor presentation of deals and offers. This also leads to lost clicks and weak conversions. Here's where Agarwal’s tools directly address this gap by making coupons more attractive and interactive. The latter encourages visitors to act. Anil's Strategic Vision Behind the Acquisition Anil's decision behind this acquisition is attributed to his decade-long experience in blogging and affiliate marketing, plus the pain points he experienced for others. His humbleness lies in the fact that with this, he tends to simplify affiliate marketing for beginnings. It is justified by the fact that the tool is more about conversions than being about discounts. Moreover, as presentation matters in user experience, WP Coupons solves this issue as well. Anil Agarwal’s team ensures that each blogger, irrespective of their budget, has a reliable tool to improve their earnings. Such a grounded approach demonstrates Agarwal’s committed nature as a digital entrepreneur and his vision to create accessible yet impactful solutions. Early Growth and Milestones The relaunch of WP Coupons has shown incredible results. Agarwal had even revealed that the plugin’s website had achieved a significant milestone by crossing 1000 clicks from Google Search in 28 days. During that short time, the site had recorded over 80k impressions, a 1.3% CTR, and an average position of 17 in search rankings. Though Agarwal acknowledges that growth is gradual, he emphasized that he achieved it organically without any ad spend. With a decent initial growth phase, he tends to make it a go-to solution for affiliate marketers globally. WP Coupons' Impact on the Blogging and Affiliate Community The launch of a free version of WP Coupons is one of the significant milestones in the WordPress ecosystem. Bloggers and affiliate marketers have been struggling with bloated and expensive coupon management solutions for years. Hence, with the provision of a streamlined, SEO-friendly option, Agarwal has lowered the entry barrier for affiliates who want to improve conversions. Additionally, industrial critics observe that this move also signifies the increasing influence of Indian entrepreneurs in the global WordPress and affiliate tools market. This Indian-led acquisition and relaunch of a plugin that was initially created in the United States already sheds light on the increasing international nature of digital entrepreneurship. Founder’s Perspective Anil Agarwal's perspective is to provide practical results to marketers at no cost. He wanted to give back to the community and help them, hence he launched it for free in the WordPress directory. Being an experienced marketer and expert, he understands the significance of continuous learning and innovation in affiliate marketing. As he understands how coupons work in every aspect, the plugin is built to increase conversions by providing a clean, user-friendly way to display deals. The Bottom Line Anil Agarwal's acquisition and relaunch of WP Coupons marks an important milestone in his entrepreneurial journey and the broader affiliate marketing community. By turning a proven niche plugin into a free, accessible, and growing resource, Agarwal has demonstrated his capability of combining vision and execution. Thus, his strategic leadership is playing a crucial role in shaping the future of affiliate marketing on WordPress. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI