<h1>Legal risks of branded promotional releases: disclosure, false-advertising, provenance, e-commerce compliance, IP and contract issues</h1> Promotional press release touting a clothing brand's expansion and product claims; publisher disclaims editorial responsibility. Legal considerations include classification as paid or sponsored content requiring clear disclosure under advertising and media laws, scrutiny of substantive claims (e.g., 'premium quality,' 'affordable luxury,' nationwide accessibility) under consumer protection and false-advertising statutes, and compliance with e-commerce, delivery and return regulations for cross-regional sales. Claims about artisan support and traditional craftsmanship may raise provenance and certification issues. Potential IP and trademark concerns arise from styling and imagery. Contractual and jurisdictional risks pertain to online sales and dispute resolution.