<h1>Spirits Brand Launches High-Profile Ambassadors Campaign, Raising India alcohol advertising, endorsement disclosure and youth-targeting compliance Risks</h1> A spirits company announced a marketing campaign engaging four new high-profile brand ambassadors from film, music and gaming to reinforce its 'Live It Large' positioning and expand cultural reach alongside existing sports ambassadors. The release emphasizes brand values of ambition and youth appeal and frames the collaboration as part of broader corporate marketing and export activities. Legal considerations include compliance with India's alcohol advertising and sponsorship restrictions, endorsement disclosure requirements, contractual rights in image and content use, potential reputational and regulatory risk from youth-targeted messaging, and IP and international licensing implications.