<h1>Quick-commerce 10-minute delivery claims, pricing and membership perks: risks of misleading advertising and consumer law noncompliance</h1> An e-commerce marketplace announced a quick-commerce service promising 10-minute doorstep deliveries across specified cities and pincodes during a major sale, with early access and enhanced rewards for premium members and extensive promotional pricing across thousands of SKUs. Legally relevant issues include enforceability and accuracy of time-and-availability claims (risk of misleading advertising), compliance with consumer protection and unfair trade practices laws for discount and price representations, clear disclosure of membership benefits and CoinBack mechanics, liability for failed or delayed deliveries, and regulatory requirements for trade-in, warranties, perishables and food safety. Contractual terms, return/refund policies and applicable local delivery regulations should be reviewed.