<h1>Anniversary sale claims must be accurate: substantiate discounts, giveaways, 'Made in' and sustainability under Section 5 FTC Act</h1> A domestic luxury watch brand announced a three-day anniversary sale offering sitewide discounts (20% on day one; 15% on days two and three), limited-time pricing on select collections, and pre-sale giveaways for new and returning customers. The promotion includes exclusive anniversary packaging and marketing claims emphasizing domestic manufacture, sustainability, and community initiatives. Legal considerations include ensuring advertised discounts and 'limited' offers are accurate and not misleading under consumer protection laws, that giveaway mechanics and winner selection are transparent and documented, that 'Made in' and sustainability claims are substantiated, and that the distributing newswire's disclaimer does not absolve the advertiser of liability.