<h1>FMCG company to fully pass GST rate rationalisation benefits to consumers, adjust prices and update invoicing and notices</h1> A major FMCG company announced it will fully pass on government GST rate rationalisation benefits to consumers across its product portfolio, committing to adjust pricing and notify consumers accordingly. The statement signals compliance with tax reform objectives and could reduce consumer prices, bolster demand, and affect competitive dynamics in retail. From a legal perspective, the company's commitment may entail updating invoicing, tax filings and compliance controls to reflect new rates, ensuring truthful consumer communications under advertising and consumer protection laws, and documenting the pass-through for regulatory audits.