<h1>E-commerce festival raises compliance risks over delivery guarantees, '100% coinback' claims, promotional terms, data use, and hiring laws</h1> An e-commerce marketplace announced its annual shopping festival dates, offering early access for premium members, expedited 10-minute delivery in select pincodes, extensive promotional pricing, loyalty coinback schemes, and multiple bank and EMI payment incentives. The operator promises expanded logistics capacity, seasonal hiring, seller onboarding support, and AI-driven app features to enhance discovery and fulfillment. Legal considerations include compliance risks around advertising accuracy (delivery time guarantees, '100% coinback'), consumer protection for promotional and payment terms, data and AI-driven personalization, employment and labor compliance in seasonal hiring, and marketplace liability for seller listings and product claims. Regulatory oversight of financial offers and credit access may also apply.