<h1>New loan-comparison platform offers encrypted, fee-free payday and personal loan matching; compliance with lending laws, data rules required</h1> A newly launched U.S.-based loan-comparison platform enables consumers to compare payday and personal loan offers from licensed lenders via a single short online form, touting no user fees, encrypted data transfer, and adherence to lender compliance standards. The service markets faster, mobile-optimized matching to assist users seeking short-term or installment credit and emphasizes transparency and consumer-first design. Legal considerations include state and federal regulation of payday lending and usury limits, lead-generation and marketing compliance, data-privacy and security obligations, and potential liability for false or misleading claims about fees, licensing, or lender practices.