<h1>Tyre Manufacturer Secures Exclusive Official Tyre Sponsorship for Major International Cricket Tournament with Brand and Media Rights</h1> A tyre manufacturer has entered a commercial sponsorship as the official tyre partner of a major international cricket tournament, granting the sponsor branding, marketing and promotional rights tied to the event. The agreement likely confers exclusivity in the tyre category, use of tournament marks and media exposure, and includes performance, indemnity and compliance obligations typical of sports-sponsorship contracts. The sponsorship is intended to enhance market visibility amid a corporate revival under new promoters. Legal considerations include IP licensing, advertising and broadcast clearances, contractual warranties, termination rights, and potential regulatory or consumer-protection requirements.