<h1>Premier League club and global crypto exchange announce multi-year partnership raising contract, regulatory, consumer protection, AML, and IP risks</h1> A Premier League football club entered a multi-year commercial partnership with a global cryptocurrency exchange appointing the exchange as the club's official crypto-exchange partner. The agreement grants the exchange branding, marketing and fan engagement rights aimed at expanding the club's international presence and offering digital finance products to supporters; the club receives commercial consideration and collaborative obligations to develop fan experiences. Legal issues include contract term and termination rights, IP and sponsorship usage limits, consumer protection and advertising law compliance, financial-services and crypto regulatory scrutiny, AML/KYC and data-privacy obligations, and reputational risk allocation. Parties should ensure robust compliance, indemnities, and exit provisions.