<h1>Multinational coffee chain announces aggressive retail expansion, new formats, products and partnerships-legal risks in franchising, advertising, IP, food safety</h1> A multinational coffee brand owned by a major beverage company announced two decades of operations in the market and plans for rapid retail expansion, new store formats, product launches, promotional discounts for loyalty members and venue partnerships. Legal issues to monitor include compliance with franchising and retail licensing laws, consumer protection and advertising rules (including targeted youth marketing), promotional and loyalty-program terms, food safety and labeling requirements, intellectual property rights for limited-edition products and collaborations, and contract/regulatory risks arising from venue partnerships and international sporting sponsorships. Expansion also raises employment, real-estate and competition law considerations.