<h1>Domestic footwear firm launches sports and athleisure brand, expanding from slippers to performance shoes for Indian consumers</h1> A domestic footwear company launched a new sports and athleisure brand, expanding from its core slippers and sandals business into performance-oriented shoes to meet growing consumer demand for durable, stylish and value-driven sports footwear. The rollout is described as a strategic move to offer trending designs that prioritize durability, comfort and endurance specifically for Indian consumers. Company management framed the initiative as an effort to broaden market presence and capture a share of the fast-growing performance and athleisure segment.