<h1>Travel app appoints athlete ambassador and runs user contest - ensure clear endorsements, contest rules, IP and data compliance</h1> A global travel app appointed a prominent national athlete as its first country-specific brand ambassador and launched a joint promotional contest inviting users to submit personalized travel plans, with top entrants receiving meet-and-greet prizes. The athlete is represented by a marketing agency. Legal considerations include compliance with advertising and endorsement rules (truthful claims, disclosure of paid partnership), contest and sweepstakes regulations (eligibility, disclosure of terms, prize fulfilment, data protection and consent for user-submitted content), intellectual property and publicity rights for use of the athlete's likeness, and contractual clarity between the app, the athlete and the agency regarding deliverables, exclusivity and liability.