<h1>Private hospital's IVF face-recognition rollout and expansion raise medical advertising, ART regulation, data protection, and device compliance risks</h1> A private surgical and maternity hospital marked its 50th anniversary, opened a child development centre, upgraded premises, and deployed a face-recognition system for patient identification in IVF services. The release highlights historical medical 'firsts,' expansion into new cities, training programs, and charitable fertility-preservation services. Legal issues to note include medical advertising and accuracy of clinical claims, regulatory compliance for ART procedures and medical devices/software (including biometric systems), patient data protection and biometric consent, clinical governance and accreditation across locations, and potential liabilities arising from treatment outcomes or cross-jurisdictional expansion.