<h1>Lighting Company Uses Festival Activations to Promote Energy-Efficient Fans and Sustainability During Major Ganesh Chaturthi Celebrations</h1> A global lighting company mounted a public-relations campaign during Ganesh Chaturthi, installing 400 energy-efficient Ecolink fans at a major Mumbai pandal to improve visitor comfort and illuminating the Bandra-Worli Sea Link with decorative lighting. The initiative promotes the company's premium BLDC fan range and sustainability branding, linking product marketing with cultural engagement and corporate social responsibility messaging. The campaign signals use of high-visibility festival activations to advance commercial objectives-showcasing technology, brand purpose, and community engagement while reinforcing market presence in India.