<h1>New no-added-sugar fruit-and-plant beverage launch raises FSSAI Packaging & Labelling Regulations, advertising and labelling compliance issues</h1> A beverage manufacturer launched a no-added-sugar flavour range made from fruit- and plant-based extracts, offering four flavours and marketed for foodservice and retail across India through nationwide distributors and e-commerce, priced at INR 955 for 700ml. The product claims no added sugar, artificial sweeteners, or colourants and is positioned to meet rising low-sugar demand. The company announced a local manufacturing facility and R&D centre, ongoing investments, and distribution scale. Key legal considerations include compliance with food labelling and advertising rules, substantiation of 'no added sugar' and 'natural' claims, import/distribution agreements, and regulatory approvals for the new facility.