<h1>AI employee engagement platform launches Diwali gifting program, prompting marketing accuracy, cross-border data and tax compliance concerns under GDPR</h1> A global AI-powered employee engagement platform announced a large-scale Diwali gifting program offering personalized digital and physical rewards, experiential activities, and AI-driven redemption across multiple channels. Legally relevant issues include accuracy of marketing claims (user and budget figures), data protection and consent for cross-border processing of employee personal data, vendor and fulfillment contractual obligations, consumer and employment law implications of gift value and taxation, and compliance with advertising and promotional regulations in jurisdictions where services are offered. The press release also contains a disclaimer shifting editorial responsibility to the distributor.