<h1>Lifestyle hotel opening raises zoning, permits, labor, licensing, consumer advertising and GDPR Article 6 compliance issues for bookings</h1> A hospitality group's lifestyle brand will open a 64-room boutique hotel in Vienna in December, marking its fifth European launch within 16 months; the announcement includes promotional booking incentives (20% off plus a €30 on-site credit) and invites reservations. Legal considerations include compliance with local zoning and heritage and building-permit requirements, consumer-protection and advertising rules governing promotional terms, employment and labor law obligations for hotel staff, licensing for food, beverage and alcohol services, data-protection obligations for guest bookings, and potential competition and trademark issues as the brand expands.