<h1>Retailer must clearly label promotional press releases as marketing, ensure truthful claims, IP clearance, and proper endorsement disclosures</h1> A fashion retailer issued a promotional press release detailing birthday dress trends, styling categories, and purchasing channels, framed as marketing content. The release includes an attribution statement noting distribution under an arrangement with a news agency and a disclaimer disclaiming editorial responsibility. Legal issues include potential consumer protection obligations for truthful advertising, clarity of commercial intent, and accuracy of product claims; intellectual property risks for design descriptions or images; and compliance with endorsement/disclosure rules if influencers are involved. Retailer should ensure clear pricing/returns policies, valid trademark/use rights, and that the disclaimer meets applicable media-liability standards.