<h1>E-commerce launches paid annual premium subscription replacing VIP; raises disclosure, data sharing, cancellation and consumer protection issues</h1> A major e-commerce marketplace has launched a paid premium subscription tier replacing its prior VIP program, offered annually for INR 1,499 (introductory INR 990), promising bundled benefits across shopping, entertainment and travel, including a complimentary one-year third-party streaming subscription, accelerated cashback, members-only deals, early event access, and specific travel rescheduling/cancellation perks. The product creates contractual relations with subscribers and involves third-party service integrations, raising issues around disclosure of terms, duration of third-party benefits, data sharing/consent, cancellation/refund mechanics, and compliance with consumer protection and advertising regulations regarding promised savings and exclusivity.