<h1>Legal checklist for vertical-first OTT launch: IP, multi-jurisdiction licensing, advertising rules, and data protection obligations (Section 43A, GDPR)</h1> A vertical-first OTT platform has launched after a soft release, reporting over 350,000 downloads and unveiling a slate of original short-form series and a celebratory launch event coinciding with the founder's birthday. The service emphasizes mobile-oriented, vertical-format content across multiple Indian languages and is accessible in several international jurisdictions. The release highlights contributions from prominent industry creatives and a diverse cast. Key legal considerations implicit in the announcement include intellectual property and distribution rights for original content, multi-jurisdictional licensing and compliance, advertising and promotional law for the launch event, and data/privacy obligations for a mobile-first service.