<h1>Legal review of beverage brand's photography campaign: copyright, talent releases, platform terms, and advertising compliance risks</h1> A beverage brand launched a photography-led marketing campaign titled 'Colourful Streets Colourless Stories' that commissions award-winning photographers to depict everyday scenes illustrating unity across social divisions. The campaign, presented as part of the brand's broader diversity and sustainability positioning, is distributed across the brand's digital platforms and promotes inclusive messaging. The press release was distributed via a wire service that disclaims editorial responsibility, indicating promotional intent. Legal considerations include advertising and intellectual property rights in the commissioned works, compliance with platform terms, potential rights-clearances for depicted individuals and locations, and accuracy/consumer-protection scrutiny of marketed claims.