<h1>Bootstrapped Indian apparel brand launches first international D2C e-commerce in UAE, must comply with e-commerce, customs, data and IP laws</h1> A bootstrapped Indian apparel company has launched a direct-to-consumer e-commerce operation into the UAE, marking its first international expansion. Legal considerations include compliance with UAE e-commerce, consumer protection and product safety regulations, cross-border tax and customs duties, import/export licensing, and local labeling requirements. The company must address data protection and cross-border data transfer rules, advertising and intellectual property protection in new jurisdictions, and contractual terms for sales, returns and logistics. Future multi-jurisdictional rollouts will require scalable regulatory, tax and IP strategies and effective local legal counsel.