<h1>Digital entertainment metro promo must comply with consumer protection, prize rules, clear T&Cs and GDPR Article 6 consent requirements</h1> A digital entertainment company launched a time-limited promotional campaign on a major city metro system running for a specified month, offering substantial in-game credit prizes redeemable via station-specific codes and QR-linked entry and terms and conditions. The promotion involves advertising at designated stations, a prize draw mechanism, and likely collection of entrant data through QR-based registration. Legal considerations include compliance with consumer protection and advertising laws, prize and sweepstakes regulation, data protection and consent for any personal data processing, clear disclosure of eligibility and prize rules in the accessible T&Cs, and potential liability for misleading claims or operational failures.