<h1>Sportswear brand's international 10km product-launch race raises permits, liability, visa, customs, advertising, IP and contract compliance issues</h1> A sportswear company hosted a large timed 10km race in Malaysia as part of a product launch, drawing over 1,000 domestic and international participants and awarding branded shoes to top finishers. Legal issues to note include event permits and local regulatory compliance, participant waivers and event liability/insurance, cross-border visa and customs matters for foreign athletes and shipped products, and potential consumer-protection or advertising scrutiny of performance claims tied to the footwear. Sponsorship disclosures, intellectual-property rights in the product marketing, and contract terms with venues, suppliers and athletes also merit review.