<h1>Study: Knowledge-sharing platform most cited in AI search summaries, driving referral traffic and higher-value advertising opportunities by 2028</h1> An independent search analytics firm's study found that a knowledge-sharing platform is the most frequently cited domain in a major search engine's AI-generated overview feature, driving substantial referral traffic and perceived marketing value. The report projects AI-driven search to overtake traditional organic search by 2028 and estimates AI visitors are worth multiple times traditional visitors. The study and platform argue that being cited in AI summaries enhances long-term visibility and revenue potential, and that the platform's native advertising formats present targeted opportunities for advertisers to reach high-intent users during information-seeking moments.