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        Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.

        Provisions expressly mentioned in the judgment/order text.

        <h1>Branded live IP expands experiential marketing with mid air jam and Kolkata concert promoting friendship through music.</h1> House of McDowell's Soda positions Yaari Jam as a branded live IP promoting friendship through experiential marketing, exemplified by a mid air jam and an on ground Kolkata edition produced with TribeVibe Entertainment. The program uses curated artist lineups, multi city touring, and partnership with an event producer to scale brand activation, strengthen consumer engagement, and include responsible drinking messaging.

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