https://www.taxtmi.com/news?id=51336 House of McDowell's Soda positions Yaari Jam as a branded live IP promoting friendship through experiential marketing, exemplified by a mid air jam and an on ground Kolkata edition produced with TribeVibe Entertainment. The program uses curated artist lineups, multi city touring, and partnership with an event producer to scale brand activation, strengthen consumer engagement, and include responsible drinking messaging. en-us Sat, 02 Aug 2025 11:16:03 +0530 Sat, 02 Aug 2025 11:16:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=51336 House of McDowell's Soda positions Yaari Jam as a branded live IP promoting friendship through experiential marketing, exemplified by a mid air jam and an on ground Kolkata edition produced with TribeVibe Entertainment. The program uses curated artist lineups, multi city touring, and partnership with an event producer to scale brand activation, strengthen consumer engagement, and include responsible drinking messaging. News - Sat, 02 Aug 2025 11:16:03 +0530 https://www.taxtmi.com/news?id=51336