<h1>Digital insurance platform integrates wellness benefits and AI tools to streamline policy management and customer support.</h1> Axis Max Life launched a mobile app centralizing policy management, digital purchases, and customer engagement with features such as service-request tracking, multiple payment methods, reminders, instant policy documents access, fund performance monitoring, and in-app application processing. The app integrates a Wellness Benefit-health assessments, 24x7 support, personalized plans, activity and vital tracking, fitness challenges, and discounts on care-and employs AI-driven tools including a general policy chatbot and a specialized wellness bot, AI voice search, and analytics-driven nudges to enhance support and personalization.