<h1>Potato Prices Plunge Below MSP, Threatening Rs 10,000 Crore Agricultural Sector and Farmer Livelihoods</h1> A regional cold storage association has alerted authorities to a significant collapse in wholesale potato prices, threatening a major agricultural sector valued at approximately Rs 10,000 crore. The association highlighted that farmers, who hold the majority of stored stock, and storage operators face severe financial losses due to prices falling below the state-declared minimum support price. They criticized the government for failing to procure promised quantities of potatoes and urged immediate intervention through guaranteed procurement at MSP, revival of trade channels, inclusion of potatoes in public welfare programs, and transport subsidies. The association warned that without prompt corrective measures, the rural economy could suffer long-term damage, with reduced sowing, underutilized storage facilities, and a cascading economic crisis affecting multiple stakeholders in the potato supply chain.