<h1>Tobacco company backs India's Track and Trace technology to combat 25% smuggled cigarette market share</h1> A tobacco company affiliate reiterated its commitment to combating illicit tobacco trade on World Anti-Counterfeiting Day. The company supports India's Track and Trace technology implementation, citing that smuggled cigarettes account for 25% of India's domestic cigarette market. Officials emphasized the need for stronger anti-counterfeit regulations and international collaboration, noting that cigarettes remain among the most illegally traded goods globally. The company highlighted successful traceability systems in 140+ countries and stressed India's potential to lead regional efforts against counterfeit tobacco products as the world's fourth-largest economy.