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<h1>Online education platform launches 'Ek Se Badhkar Ek' musical campaign to help students choose UGC-approved universities</h1> An online education platform launched a musical advertising campaign called 'Ek Se Badhkar Ek' on World Music Day to help students choose from UGC-approved universities. The campaign uses a traditional jingle format to cut through information overload that confuses students selecting online courses. The platform compares over 100 verified universities and provides counseling services to democratize quality education access. The musical campaign spans digital platforms and includes street performances at metro stations, aiming to simplify educational decision-making through cultural authenticity rather than celebrity endorsements or AI-generated content.