<h1>Global lifestyle brand launches flagship store in luxury plaza featuring 30 franchise collaborations and immersive experiences</h1> A global lifestyle brand opened its first flagship retail space at a luxury plaza in Nanjing, China. The new store format features immersive experiences based on intellectual property collaborations with approximately 30 franchises including major entertainment brands. The retail space emphasizes limited edition products, experiential shopping, and premium design elements. This represents the company's strategic evolution to capture interest-driven consumption in upscale shopping destinations. The brand operates over 7,700 stores worldwide and continues expanding with similar flagship locations in Madrid and Jakarta, focusing on larger formats with significant floor space dedicated to branded collaborations.