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    <title>MINISO Debuts World&#039;s First MINISO SPACE at Deji Plaza in Nanjing, Blending Immersive IP Experiences with Luxury Retail</title>
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    <description>MINISO launches MINISO SPACE at Deji Plaza, a premium retail format allocating most floor area to intellectual property collaborations, limited edition products, and immersive experiential design. The narrative driven layout merges exhibition, experiential, and retail functions to attract high end mall traffic and foster interest based consumption. Positioned alongside existing formats, MINISO SPACE underpins a strategic expansion focused on larger, higher quality stores and concentrated IP merchandising to enhance brand value and consumer engagement.</description>
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