<h1>Retail finance company launches AI-powered microsite with cricket star for business loan campaign featuring personalized promotional content</h1> A leading retail finance company launched an AI-powered microsite for its business loan campaign featuring a cricket star as brand ambassador. The platform allows business owners to create personalized promotional posters and taglines, which can be shared on social media. Users may also be featured in the company's outdoor advertising campaign. The initiative represents early adoption of AI technology in the banking and financial services sector for customer engagement. The integrated marketing campaign includes television commercials, outdoor advertising, and digital platforms across seven major cities, highlighting features like digitized processes and quick loan disbursement for small and medium enterprises.