<h1>E-commerce platform sees 25% growth in home kitchen outdoor sales with 15% new customers</h1> An e-commerce platform reported 25% annual growth in home, kitchen and outdoor product sales across a northern Indian state in 2025, with 15% increase in new customers from the region. The growth stems from rising demand for lifestyle upgrades, commercial purchases, and sustainable living solutions. Customers increasingly prefer smarter, functional products spanning modern kitchen setups, home renovations, fitness equipment, and electric vehicles. The state capital showed particularly strong double-digit growth across kitchen, home, automotive and fitness categories, reflecting shifting consumer preferences toward experience-driven purchasing decisions.