Packaged water brand becomes Official Hydration Partner for franchise-based Rugby Premier League featuring six teams
A leading packaged drinking water brand has partnered with the inaugural franchise-based Rugby Premier League as the Official Hydration Partner. The 15-day tournament features six city-based teams competing in 34 matches, showcasing international talent including Olympic medallists and World Champions. The league, backed by World Rugby's exclusive window, aims to establish rugby in India. The beverage company's partnership is part of their broader sports marketing program encompassing 56 active partnerships across various disciplines, supporting athletes with premium hydration solutions while engaging global sports fans.