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        Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.

        Provisions expressly mentioned in the judgment/order text.

        <h1>Savings mobilization: Federal Bank reframes saving as relationship driven engagement through a modular 360 brand campaign.</h1> Federal Bank's 'Savings Ki Vidya' campaign seeks to mobilize deposits by framing the act of saving as the primary customer engagement driver, prioritizing long term service relationships over product feature conversations. Featuring Vidya Balan, the modular 360 degree campaign uses humour, localized dubbing, original music and multi channel deployment (TV, digital, OOH, print, branch activations and merchandise) to broaden reach and enable periodic tactical activations to support quarterly deposit objectives.

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