<h1>Bank's 'Savings Ki Vidya' Campaign Blends Financial Education, Entertainment to Inspire Smart Money Habits Across Diverse Audiences</h1> Federal Bank launched a marketing campaign called 'Savings Ki Vidya' featuring brand ambassador, aiming to promote savings and deposit mobilization. The campaign emphasizes building long-term relationships with customers, using humor and slice-of-life moments to encourage smart saving choices. Targeting diverse audiences, the campaign spans multiple media platforms including TV, digital, print, and outdoor advertising, with a multi-language approach to enhance reach and engagement.