https://www.taxtmi.com/news?id=44530 Federal Bank's "Savings Ki Vidya" campaign seeks to mobilize deposits by framing the act of saving as the primary customer engagement driver, prioritizing long term service relationships over product feature conversations. Featuring Vidya Balan, the modular 360 degree campaign uses humour, localized dubbing, original music and multi channel deployment (TV, digital, OOH, print, branch activations and merchandise) to broaden reach and enable periodic tactical activations to support quarterly deposit objectives. en-us Fri, 23 May 2025 14:31:03 +0530 Fri, 23 May 2025 14:31:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=44530 Federal Bank's "Savings Ki Vidya" campaign seeks to mobilize deposits by framing the act of saving as the primary customer engagement driver, prioritizing long term service relationships over product feature conversations. Featuring Vidya Balan, the modular 360 degree campaign uses humour, localized dubbing, original music and multi channel deployment (TV, digital, OOH, print, branch activations and merchandise) to broaden reach and enable periodic tactical activations to support quarterly deposit objectives. News - Fri, 23 May 2025 14:31:03 +0530 https://www.taxtmi.com/news?id=44530