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        Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.

        Provisions expressly mentioned in the judgment/order text.

        <h1>Advertising claim: 'Original Gold Loan Specialist' promotes accessible, hassle free gold loans via multi channel celebrity campaign.</h1> The release proclaims an advertising claim that the lender is 'India's Original Gold Loan Specialist' and presents a three film, multilingual marketing campaign centered on ease of access and a hassle free gold loan process delivered via a missed call and digital app experience. The campaign uses a celebrity endorsement across multiple channels to operationalize the claim, targets semi urban and rural customers to advance financial inclusion, and aligns the marketing message with the company's broader corporate and ESG positioning.

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