https://www.taxtmi.com/news?id=43867 The release proclaims an advertising claim that the lender is "India's Original Gold Loan Specialist" and presents a three film, multilingual marketing campaign centered on ease of access and a hassle free gold loan process delivered via a missed call and digital app experience. The campaign uses a celebrity endorsement across multiple channels to operationalize the claim, targets semi urban and rural customers to advance financial inclusion, and aligns the marketing message with the company's broader corporate and ESG positioning. en-us Fri, 16 May 2025 14:31:05 +0530 Fri, 16 May 2025 14:31:05 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=43867 The release proclaims an advertising claim that the lender is "India's Original Gold Loan Specialist" and presents a three film, multilingual marketing campaign centered on ease of access and a hassle free gold loan process delivered via a missed call and digital app experience. The campaign uses a celebrity endorsement across multiple channels to operationalize the claim, targets semi urban and rural customers to advance financial inclusion, and aligns the marketing message with the company's broader corporate and ESG positioning. News - Fri, 16 May 2025 14:31:05 +0530 https://www.taxtmi.com/news?id=43867